Judging panels
eMarketing Manager
Pfizer
Over 11 years business experience within a variety of web orientated roles, most recently 6+ years as an eMarketing Manager within the Pharmaceutical industry.
This skilled eMarketing manager has a vast experience of digital marketing techniques, web development and knowledge of the legal and regulatory mine-field of the Pharmaceutical industry.
In this role he has delivered many initiatives both promotional and educational (for healthcare professionals, patients and the public). Delivery methods varied from traditional broadcast channels to social media campaigns.
Faisal Ahmed is one of a handful of people in the UK that has been involved with digital for over 14 years, providing digital thought leadership to some of the biggest brands globally, also contributing to some of the best-selling books on digital, having been part of the start-up team at Amazon, defining how we shop online. Faisal has launched digital strategies for 90 football Clubs, the ECB and WRC. He also launched Playboy’s mobile and social media platforms in 2006 and one of the first online social networks. Over the last 2 years Faisal has been working in Healthcare winning over 20 awards at Langland and bringing to life both one of the first mobile apps and augmented reality in healthcare. Faisal is currently working at Life-Healthcare.
Regional Digital Manager- CNS
Lilly (Australia, Canada and Europe) ACE
A GMC registered medic with MBA and 8.5 years experience of pharmaceutical sales and marketing. Immediately after completing foundation years in 2002, started career as a medical sales rep and moved quickly through various sales and marketing management positions before starting journey with digital at Eli Lilly UK in 2009. Having worked as a Doctor, a Brand Manager and a National Sales Manager in previous life facilitates me to become a physician, a marketer and a salesman while thinking digital as and when required! Currently holding a regional role within e-capabilities team to help affiliates take digital to next level and bring digital innovation higher up in agenda. Love gliding, cars & motorbikes.
Product Manager
Genus Pharmaceuticals
I currently look after two key brands in the Primary Care portfolio specialising in Pain and Dermatology. With the ever increasing difficulty in gaining access through the surgery doors, I have worked on several projects to explore the opportunities that digital marketing has to offer to alleviate some of these problems and to support our sales force. I hold a CIM Professional Diploma in Marketing and I have a particular interest in the role that technology has in engaging with customers in the Pharmaceutical Industry.
UK Medical Education Manager
Novo Nordisk
Adam is the UK Medical Education Manager for Novo Nordisk, and is responsible for
all diabetes based promotional medical education and digital communications.
Over the last 12 years of working within the pharmaceutical sector, Adam has developed
a broad range of experience through roles in sales, training, market access, med ed
and marketing roles across pre and post launch product campaigns.
His professional interests are the business application of digital media within the pharmaceutical sector,
the evolution of social media and advocacy development
IS Partner for Innovative Channels & Digital Lead
AstraZeneca
EMEA Marketing Manager
Janssen
Online Marketing Manager
Nutricia
Head of Online for Danone Medical with 12 years experience in Marketing and Online.
Over the course of my career I have seen the introduction of Flash, Analytics, Email, SEM, Web 2.0 - 3.0, Social Media, Mobile and Touch (to name a few) into the digital space and love the impact that each continues to make to the marketing channel.
What I love about online is everything can be measured and that the data tells the real story!
Favourite Online Tools - Radian6, Google Analytics,
EMEA Marketing Manager
Baxter
Chris is now now EMEA Marketing Manager for Baxter and has recently relocate to Zurich. His career in the healthcare arena began in 2000. After gaining experience across several sales roles, he decided to move into marketing full time in 2005. Chris' employment history has been diverse – from construction engineer to the youngest pub landlord in Hampshire and later, indulging his passion for SCUBA diving, he worked in the South Coast's largest SCUBA training centre.
Chris sees the PM Society as an organisation that offers its members a network of individuals that are not afraid to challenge the status quo in order to progress the industry. He feels the tailored and highly relevant courses offered through PriMe are a unique strength.
Chris feels that, as one of the industry members on the committee, he'll be able to bring a different point of view to a team that are willing to pursue new and innovative approaches. He is looking forward to seeing Society membership grow and to more industry personnel becoming involved with sub-committees.
Portfolio Manager
Roche
Information Manager
Roche
Moe has spent the majority of his career designing and developing digital solutions within the Pharma Industry. Over the last 12 years one of the biggest challenges he has faced has been to implement solutions which are robust enough to meet the challenges of a constantly evolving environment.
In his current capacity as an Information Manager he is responsible for co-ordinating internal and external IT activities on behalf of the Sales and Marketing Groups within Roche
Digital Commerce Marketing Manager
GSK
Kai began his digital marketing career in 1997 with his own consultancy developing online strategies for businesses making their first steps onto the internet, winning several awards in the process. Pharmaceutical experience was gained with AstraZeneca as Global eCommunications Manager, Organon and Schering-Plough as the Head of Multi-Channel Marketing and more recently GlaxoSmithKline as Digital Commerce Marketing Manager to deliver their integrated digital strategy, helping drive the business in a highly restricted and competitive environment.
Portfolio Manager
Pfizer
Michael has worked in the pharmaceutical industry for the past 20 years, gaining sales and marketing management experience with GlaxoSmithKline [Stafford-Miller] and Pfizer in both Ethical and OTC sectors. As the Digital Marketing lead for Pfizer’s Established Products business unit in the UK, Michael has a special interest in using digital platforms to promote those brands not supported by a traditional salesforce.
Grunenthal
Marketing Projects Co-Ordinator
Servier
"Having worked on the client side in pharmaceutical marketing for the last 5 years with responsibility for digital projects, and with a background on the agency side in research, advertising and sales promotion, I am delighted to have been invited to join the PM Society Digital Awards judging panel for the second year running".
General Manager
HFA Healthcare
Faisal has held various senior management positions including Business Unit Director, International Marketing Manager, Business Development Director and General Manager of both European and US subsidiary companies. Faisal's experience comes from GSK, Roche, Astra, Serono, Chiesi, Amdipharm and Meldex International. He has initiated and executed a number of international and domestic licensing deals in addition to developing and implementing many marketing campaigns. In 2009 Faisal set up HFA Healthcare – a UK based specialist pharmaceutical company.
Digital Lead
Roche Products Ltd
David is the Digital Lead for Roche, prior to this he has held roles in sales, training, marketing across a variety of therapy areas.
eMarketing Manager
Eli Lilly & Co
Sandra is head of UK e-Marketing at Eli Lilly & Co. She has over 10 years experience in Pharma Sales & Marketing, holding marketing roles in the UK and Europe. Currently focused on building digital capabilities, applying digital technology and integrating it with traditional channels - to help deliver more effective marketing strategies. She is passionate about Pharma reinventing itself within the new digital reality – taking bold steps to engage more effectively with customers and ultimately deliver better outcomes for patients.
e-Business Manager
Janssen - UK & Ireland
After a number of years working for world-class software companies, Irina Osovskaya has joined Ortho-Biotech, division of Johnson & Johnson in 2001 where she was responsible for the successful launch of the CRM system to sales, marketing and medical information teams. In 2003 she took the responsibility for leading innovative eBusiness programmes for Janssen-Cilag and Ortho Biotech in the UK and Ireland.
Irina is a Chartered Marketer and received a Master of Science degree in Information Systems and Computing from Brunel University and Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.
Abbott
I joined Abbott Laboratories in 2009 and manage the UK IT Team based in the Maidenhead head office. Before joining Abbott, I worked in IT at HSBC for 20 years in many aspects of Financial Services. The common theme is that both participate in heavily regulated industries which bring unique challenges and opportunities.
During my time at Abbott, the global challenges of digital media and social networking, and their astonishing rate of development, has become a significant professional and personal interest. I look forward to reviewing some of the best examples of delivering innovative Pharma solutions through these channels.
Senior Product Manager
ALK-Abelló
Paul is currently Senior Product Manager at ALK-Abelló, a research-driven global pharmaceutical company focusing on allergy prevention, diagnosis and treatment.
After graduating as a biochemist Paul has worked in the pharmaceutical industry for 20 years in sales, market research and product management roles.
Always the innovator; many years ago Paul introduced CD ROM electronic detailing to a naïve sales force, since then has worked on a wide range of digital marketing projects having a real passion for this area.
Paul Reynolds, is the Marketing Director for Seretide, working within GSK’s Respiratory Centre of Excellence, with responsibility for Seretide commercial/digital strategy across Europe, Emerging Markets, Japan and Asia Pacific. He was worked for both Novartis and GSK at national, regional and global levels, spending time in internal audit, new product planning, sales, and marketing across 11 years in the industry. He is married with 2 children and lives in Berkshire.
Product Manager
Nutricia
Previously a product manager with Danone and now with Nutricia Medical, Hendrik has overseen the planning and implementation of several successful online projects. Recent examples include a new web presence for the Activia brand and the creation of a patient engagement platform for several paediatric products. He believes that successful digital marketing initiatives need to be goal oriented, focused and highly relevant to achieve cut through in today’s fragmented media landscape.
New Channel Business executive
sanofi-aventis
eMarketing Manager
Pfizer
Matt Tickner is eMarketing Manager at Pfizer. With 10 years experience within the pharmaceutical industry. Matt began his career working in Medical Education agencies before specialising in Digital marketing and moving across to a client role.
Matt works closely with the UK brand teams to define marketing strategy and ensure digital delivery, targeting an audience of UK patients and healthcare professionals.
Vice President
UCB
Currently leading Global Marketing for Optimised Products as well as Marketing Services for Global Marketing. Nearly 5 yrs at UCB including 2 years as Managing Director Greece. Prior to UCB experience includes time at a small Biotech (European Marketing Director) as well as nearly 18 years in a variety of sales & marketing roles at GSK (UK + Europe).
Multi Channel Communications Brand Manager
Currently leading an innovative project, focusing on remote interactions, producing highly successful results.
Priyanka has over 8 years of experience of working with MSD which is underpinned by postgraduate experience from the London School of Economics.
Jon is currently working as a consultant at GSK in the European Digital Centre of Excellence. A specialist in online marketing, Jon was also former CEO of OnMedica and Business Development Director at Creative Lynx, winning the Geoff Brook Award for Innovation on two occasions for pioneering tablet detailing and comprehensive launch campaigns respectively. Jon has also had a successful career in Pharma, responsible for the marketing of the £350m blockbuster Zoton and launching Zoton Fastab. He was winner of the PharmaTimes Team Marketer of the Year in 2002. Outside work, Jon has been a key player and Chairman for Bramley Cricket Club, enjoys golf, skiing, gardening, cars and reading.
Product Manager
Ferring
Managing Director
Vox Marketing
Pete has over 20 years experience in the pharma industry, most recently as Senior Marketing Director at Wyeth, with responsibility for Europe, Middle East, Africa and Canada.
He has presented at a number of international meetings on e-marketing and has been actively developing initiatives in this area since 2002. Projects have included e-detailing campaigns, including remote-detailing, and the development of a regional e-marketing platform, at Wyeth, which was successfully rolled out across a number of countries.
In 2010 he set up his own strategic marketing consultancy, Vox Marketing Limited, and is engaged in developing online communities incorporating digital technology.
"Digital can change the way pharma does business – it is more than just a tactical execution – it has the potential to integrate all elements of the marketing mix – but it must be based on a sound digital strategy".
EMEA Marketing Leader – Cardiology
GE Healthcare – Medical Diagnostics
Lynn has recently joined GE Healthcare as EMEA Marketing Leader for Cardiology. She has 20 years experience in healthcare marketing and proud that she was a digital pioneer using e-commerce in the late 1990’s and worked with dolctors.net in their early days. And, however she uses e-comms today, the focus is on delivering business results and a sound return on investment.
